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Testimonials and Impact

Barry Kennedy IMR CEO

“One of the biggest challenges facing manufacturing SMEs is cutting through the noise around digital technologies and understanding what will genuinely improve performance in their business. DATUM starts by helping companies understand where they are today and what matters most to improve, then supports them to align the right technologies, skills and ways of working to deliver real change. The programme brings expert support directly into businesses, working alongside teams to move from insight to implementation. Funded access and shared oversight help reduce risk and keep the focus firmly on practical outcomes.”
- Barry Kennedy, IMR CEO

“DATUM is a powerful example of how AMIC is translating world-class research and innovation capability into real, practical benefit for manufacturing SMEs. By working in partnership with IMR and supported through PEACEPLUS, this programme demonstrates how cross-border collaboration can boost digital transformation while building long-term resilience across the manufacturing sector. Initiatives such as this are a key focus of Queen’s, driving economic and societal impact for businesses and communities across the island of Ireland.” 
- Professor Sir Ian Greer, Queen’s University Belfast President and Vice-Chancellor